3% by '33 Video Ad

At the center of Bonterra’s 3% by ‘33 initiative is the company-wide, cross-sector ambition of growing US charitable giving from its decades-long plateau of roughly 2.5% of GDP to 3%. Designed as a 60-second voice-over, this spot drove awareness and traffic to Bonterra’s annual flagship impact report, ending with a calm yet urgent invitation for communities everywhere to join the push for 3%, a $155B opportunity for the social sector.